Sony Pictures expects huge jump in IPL viewership

first_imgHyderabad, Apr 6 (PTI) Sony Pictures Networks India (SPN) is expecting a huge jump in viewership for this years edition of IPL T20 from last years approximate figure of 200 million put out by erstwhile rating mechanism of TAM.”To put it in perspective, media reports of last year suggested that on TAM, we had a viewership of approximately 200 million. This was when TAM was only monitoring urban India at around a 250 million base.TAM only monitored urban India and it has given way to a new rating mechanism of BARC (Broadcast Audience Research Council) that takes into account viewership in rural areas too.”BARC… the total base monitored is nearly three times of that. Definitely, there will be a huge surge in growth. At this point of time, it is difficult to predict what that number could be,” Prasana Krishnan, Executive Vice President and Business Head, Sports Cluster of SPN, told reporters here today.He did not discuss revenue aspects of the issue, but said it could roughly see a 15-20 per cent growth over last year.In the wake of the overwhelming response to the regional feeds last year, the network said the language feeds in Tamil, Telugu and Bengali would continue this year.As part of initiatives to bring in newer audiences, SPN will broadcast the matches in the local regional feed at the IPL “fan parks” that will be hosted across 35 cities in the country.The IPL T20 jamboree begins in Mumbai on April 9 with the first match being played between Mumbai Indians and Rising Pune Supergiants. PTI SJR RS NRB ANUadvertisementlast_img read more

Crystal River Cruises christened Crystal Bach the

first_imgCrystal River Cruises christened Crystal Bach, the first of its four new build “Rhine Class” river ships, on Sunday 20 August in Rüdesheim, Germany. Crystal’s CEO and president, Edie Rodriguez, presided over the ceremony, along with MC and longtime popular Crystal entertainer, Mark Farris. The ship’s godmother, beloved German opera star Anna-Maria Kaufmann, christened the ship with the traditional blessing and champagne breaking, and also lent her famed talents to the celebration with a special performance of Johann Sebastian Bach’s “Air.” Also in attendance were the ship’s cruise guests, local travel partners and executives from Crystal’s parent company, Genting Hong Kong.“The enthusiasm surrounding this groundbreaking ship has been tremendous already, and we could not be prouder to welcome her to the award-winning Crystal River fleet,” says Rodriguez.Addressing the crowd in attendance, she elaborated on the innovative approach to creating Crystal Bach and her upcoming sister ships. “The fact that she is Crystal’s first-ever new-build river ship means that we had the opportunity to go beyond the best and create a luxury river cruise experience that is truly unprecedented. She is the first – and, until her sisters join her – the ONLY all-balcony, all-suite river ship.”In another industry first, Crystal Bach and the “Rhine Class” ships feature all categories of accommodations positioned above the water line, boasting king-sized beds and Crystal’s acclaimed personal butler service. The design of the vessels firmly reiterates Crystal’s commitment to not only surpassing the very best the luxury travel industry currently has to offer, but leading the charge in pioneering new standards of luxury – a philosophy also driven home with the christening and debut of Crystal Skye, Crystal’s fully custom B-777, last week in Las Vegas.“Crystal remains committed to being the standard bearer for what is possible in luxury travel, just as they have since they first embarked more than 27 years ago,” says Genting Hong Kong Chairman and CEO Tan Sri Lim Kok Thay. “We are proud to be part of and support this vision, and look forward to continuing on this journey together.”The festivities of Crystal Bach’s christening reached far beyond those in attendance in Germany, asCrystal broadcast the live stream of the ceremony via its Crystal Cruises Facebook page, effectively invitingthe world to join in the celebration.Crystal Bach joins Crystal Mozart as part of the Crystal River Cruises fleet recently named “World’s Best River Cruise Line” by Travel + Leisure on Crystal Mozart’s one-year anniversary on 11 July. Sailing 10- and 14-day voyages predominantly along the Rhine River, she will call in medieval towns and modern hubs in Belgium, Netherlands, Switzerland and Germany.All four “Rhine Class” river ships will offer plush amenities and spaces rare seen in the river cruising industry, including Panoramic Balcony-WindowsTM, walk-in closets and dual vanity in the bathrooms in most categories, ETRO robes and slippers, wall-mounted flat-screen HD TVs, and Nespresso machines.Additional enticing features include a luxurious spa and separate fitness centre and Crystal’s farm-to-table,Michelin-inspired cuisine in multiple, open-seating eateries: the elegant Waterside Restaurant, namesakeBistro cafés and the exclusive Vintage Room; and the Palm Courtlast_img read more